While the trend is popular among small agencies, I think this could work on a wider scale. Since our society is overcome by celebrity obsession, why not try to mirror that enthusiasm for adoptable dogs? Who could leave George Clooney at a shelter?
In support of this encouraging trend, I'm going to give Coco a celebrity name. When we adopted Coco, her name was Scarlet (I think because she had a gash on her face), so Scarlett Johansson seems like a good possibility. But I have a hard time thinking of Coco as a vixen.
After much deliberation, I have decide that Coco's celebrity name will be Lucille Ball. This feels right.